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Description
“Off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Along with on-page SEO, these include several of the factors of basic SEO that help a site to rank.
Optimizing for off-site ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively “vouching” for the quality of your content.
Building backlinks is at the heart of off-page SEO.
It includes:
Natural links – editorially given without any action on the part of a page owner.
For example, a food blogger adding a link to a post that points toward their favorite produce farms is a natural link.
