$200.00
Description
Legal Issues in Influencer Marketing?
When it comes to influencer marketing, there are legal considerations that businesses, as well as influencers, need to be aware of.
- Copyright infringement – Copyright is designed to protect the expression of ideas which might include literary works, songs and films. Complying with copyright laws is a vital aspect of influencer marketing.
- Privacy and Confidentiality – Whilst using social media, the very fact that the audience has chosen to follow an influencer is usually sufficient to communicate with them via the respective social media platform. Although specific rules may apply. However, businesses must secure a clear opt-in to marketing from a consumer, before it is permitted to communicate with them through electronic and other means. Businesses have to collect, use, disclose and store information in compliance with privacy laws.
- Misleading conduct – Consumer protection laws prevent businesses from making false or misleading claims about products or services. For example, if a famous person is used in advertising of a product or service, but is in no way affiliated with that product or the company, this would be misleading conduct.
- Defamation – This involves content which may damage the reputation of someone or a business.
This service clears any legal issues on your influencer marketing.
